About.
Head NERD In Charge
Dedicated to the education and empowerment of small businesses, we offer comprehensive solutions ranging from establishing sound foundational structures to streamlining processes and securing funding. Our mission is to educate businesses on effective operations, ensuring compliance, and aligning all corporate activities with the company’s strategic goals.
Keith McPherson is the Head Nerd In Charge (H.N.I.C.) based in Los Angeles County, California, with a career focused on project management, service delivery design, and community and economic development powered by his computer programing background. With over a decade of experience, Keith is a resourceful executive known for innovative approaches and crisis communication expertise. Currently leading A Cool Nerd and ACoolACADEMY, he pioneers cooperative open online learning for those seeking resources to create companies and cultivate them to start, scale, and sustain through transitional wealth lasting generations to come.
Work.
Project Portfolio’s
Skills.
GREAT DESIGN MATTERS.
Building a strong foundation is crucial, and we’re here to collaborate with you from your initial concept to crafting and executing a tailored action plan for each client. This process guides the establishment of structure, provides operational oversight, and optimizes opportunities in alignment with your preferences and direction.
Business & Branding
- Imagery and Visuals:
- High-quality and relevant images that align with your brand’s narrative and values.
- Example: “Our visual content showcases diverse and authentic moments, reinforcing our brand’s inclusivity and authenticity.”
- Brand Voice and Messaging:
- A distinct brand voice and messaging style that communicates your brand’s personality and values.
- Example: “Our brand voice is casual, yet confident, with messaging that emphasizes innovation and a forward-thinking mindset.”
- Consistency Across Platforms:
- Ensuring a unified brand presence across various channels and platforms.
- Example: “From social media to packaging, our brand maintains a consistent visual and tonal identity for a seamless customer experience.”
- Brand Story:
- A compelling narrative that tells the story of your brand, connecting emotionally with your audience.
- Example: “Our brand story highlights our journey, values, and the unique proposition that sets us apart in the market.”
Establishing, Optimizing, Operating, & Organizing
- Strategic Planning:
- Develop comprehensive business strategies.
- Align organizational goals with market trends.
- Enhance competitive positioning.
- Operational Efficiency:
- Streamline processes and workflows.
- Identify and eliminate inefficiencies.
- Optimize resource allocation.
- Organizational Development:
- Implement talent management strategies.
- Leadership development programs.
- Enhance team collaboration and communication.
Projects & Responsibility
- Project Discovery:
- Stakeholder Identification
- Needs Assessment
- Feasibility Studies
- Market Analysis
- Project Planning:
- Scope Definition
- Timeline Establishment
- Resource Allocation
- Risk Assessment
- Project Development:
- Prototyping and Design
- Iterative Development
- Collaboration and Teamwork
- Quality Assurance
- Project Management:
- Task Assignment and Tracking
- Communication Management
- Budget Oversight
- Conflict Resolution
Programming & Interoperability
- Market Research and Analysis:
- Conduct market studies and competitor analysis.
- Identify growth opportunities.
- Support market entry or expansion strategies.
- Training and Development:
- Design and deliver training programs.
- Skill development initiatives.
- Employee engagement strategies.
- Change Management:
- Guide through organizational change.
- Mitigate resistance to change.
- Ensure smooth transitions.
- Technology Integration:
- Evaluate and implement technology solutions.
- Enhance digital capabilities.
- IT strategy alignment with business objectives.
Clients.
MAKE A DIFFERENCE.
TVEA
“I am immensely grateful for the transformative guidance provided by our management consultant from The Valley Economic Alliance (TVEA). Strategic insights by ACoolNERD displayed meticulous planning and revitalized our business approach while automating the discovery phase of our economic assistance for small businesses. They innovated through its evolution to be utilized by many partner firms in the county. Their expertise in economic development has been instrumental in driving sustainable growth. Their dedication and professionalism are truly commendable, making them an invaluable partner in our success journey.”
TVEA
